CAS Marketing and Media Services (CAS MMS) offers a broad spectrum of services to effectively market your property through advertising, branding, strategic marketing and media management. Our technology, creative services and collateral, and expert consulting deliver innovative, cost-effective marketing solutions that drive qualified traffic, generate leases and increase cash flow.
Riverstone Property Marketing
To help our clients differentiate their properties in the face of changing market conditions and competitive pressures, CAS MMS offers a variety of consulting services to increase local exposure, enable a better understanding of relevant market conditions, and empower property managers to take strategic action in generating traffic, leasing and revenue.
Marketing Watch List Program and Marketing Workshops
The Marketing Watch List program provides coaching to properties at or below 90-percent occupancy. Through bi-weekly conference calls, our regional marketing managers teach specific marketing strategies and tactics to our property management teams. Participants implement the tools to overcome immediate occupancy challenges and plan for long-term success.
Similarly, our bi-weekly Marketing Workshops are an outlet for discovering best practices and learning to implement new, creative approaches. Topics include Internet trends, social media marketing, search engine marketing, community outreach and advertising.
Over seven weeks in the Marketing Watch List Program, in comparison to the previous seven weeks, our client's property made dramatic improvements:
- 71% more traffic
- 117% more leases
- 26% improvement in conversion ratio
Riverstone Marketing Toolbox
Distinct, professional-quality collateral continues to deliver a unified message about your property and its management team. The Riverstone Marketing Toolbox offers agency-quality property marketing collateral at a fraction of agency prices. In addition to a convenient online ordering system, Riverstone National Printing Services provides 18 to 50 percent discounts over standard printing rates through our national printing partner, Benson Media.
CAS MMS also offers creative services for original content and design to further differentiate your property. The CAS MMS advantage? Professional collateral, quick turnaround and low rates based on our national purchasing power.
RiverstoneRes.com
RiverstoneRes.com includes more than 2,700 content pages, serving as a portal to our individual property Web sites. These distinctive, feature-rich sites are consistent with property branding and offer functionality for dynamic property listings and user tools-advanced search, interactive mapping, resident services, and more.
Additional opportunities to maximize your online presence include:
- Automated property listing updates ensure accurate, consistent listings across the Web
- Search engine optimization increases search relevance and average page ranking on popular search engines
- Lead response, management and tracking increases lead conversion ratios
- Web analytics uncover visitor demographics and successful Web strategies
CAS Marketing Consulting
For properties facing more significant challenges, CAS MMS offers on-site consulting with a knowledgeable marketing executive. This service includes an evaluation of current obstacles and customized planning for a variety of circumstances-lease-ups, renovations, repositioning, rebranding, and more.
Whether it's a strategic national approach with a customer relationship program and strategic media management, or direct property marketing with high-quality collateral and hands-on coaching, CAS MMS has a solution to raise your property's profile, find its target audience and create clear differentiation in a competitive market.
For more information, contact Katie Fleischer at 415.963.3946 or kfleischer@RiverstoneRes.com.
